Finca Palmichal is high on the western side of the Central Andes mountain range, near the municipality of Genova, in the department of Quindío. This region went through violent and difficult times during the peak of the guerrilla expansion in the country.
But now, after the negotiation between the government and the FARC, there is hope for continuing peace. Producer Atilano Giraldo is the third generation of his family to grow coffee in Quindío, and he grew up working in coffee alongside his father. Gradually, he acquired additional properties, including Finca Palmichal, which is 53 hectares in size and has approximately 350,000 coffee trees.
The mill used by Atilano Giraldo reprocesses the pulp to later use as organic fertilizer, and water from processing is recycled in drainage tanks before being returned to natural water ways. Don Atilano has also implemented special programs for women on the farm, and groups of women pickers are always assigned to groups closer to the farm and in the least steep areas, to minimize the distances they need to walk and the weight they need to carry. In addition, the farm provides very well-maintained camps for the pickers and "excellent" meals each day.